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BMW Motion Tracking and the Olympics

  For the past six years, BMW has been the official mobility partner of the U.S. Olympic Committee. As part of the role, the automaker has created a customized motion tracking system for USA Swimming, treating American swimmers like they’re autonomous cars in chlorine. How? Well, on the road to Rio for the 2016 Olympics, […]

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BMW Summer Sales Event

Meet the all-electric BMW i3. It’s time to forget everything you once thought about electric cars and imagine a world powered by performance, inspiring design, innovation, and efficiency. This is the world of BMW i. For the month of July Peterson BMW is offering some amazing deals on the i3. New 2016 BMW i3 $3,000 […]

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Idaho Food Truck Coalition

Bringing Eats to the Streets

We have watched food truck popularity rise over the years in the Treasure Valley. The diversity that local food trucks offer range from ethnic to ice cream and anything else that you could possibly want. Each week, the Idaho Food Truck Coalition offers an event where food trucks meet at a local park in Boise and […]

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Test Drive for a Cause

Join us on Tuesday, June 28th from 11am-6pm to find out what makes BMW a true performance champion. Don’t miss out on the one day event, when you’ll have the chance to test drive a BMW 3 Series, 6 Series, X1, or X5 against the competition and find out what puts BMW in a league […]

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BMW X1

BMW Summer Sales Event

The all-new BMW X1 goes far beyond utility, changing everything you know and expect from a Sports Activity Vehicle. It boasts best-in-class performance with a 0–60 time of 6.3 seconds, plus best-in-class headroom and best-in-class cargo space. Add a suite of innovations and handling you would expect from a BMW, and it’s easy to see […]

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0% For 72 months

Now is the time to get your dream BMW. Peterson BMW of Boise is offering 0% for up to 72 months on select 2015 models. Would you like to test drive in a new BMW? Please visit us today. We are located on the corner of Fairview and Maplegrove in Boise, Idaho. We are here […]

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Jewel Sun Valley

Sun Valley Wellness Festival

This year the Sun Valley Wellness Festival will be held May 27-30th. This event is recognized as one of the top wellness events in the U.S. This year Jewel, will be the keynote speaker. Joining her will be over 20 other top speakers addressing body, mind, spirit and environmental wellness. The festival will offer workshops, […]

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0% FOR UP TO 72 MONTHS

BMW Spring Sales Event

The 2016 BMW X3  offers a broad selection of engines and generous cargo and passenger space, making it a great option for buyers in the luxury crossover market. This month you can lease a new 2016 BMW X3 for as $487 a month. There’s a lot to love about the 2016 BMW X3. If you’re still […]

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Eyes on Gigi

The M2 is the newest addition to the M lineup. The BMW M2 has four decades of high performance in its DNA.  To go hand in hand with the launch of the BMW M2, BMW produced a digital campaign with supermodel Gigi Hadid. The film which was exclusively released on YouTube and Facebook back in April, […]

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