Alex BMW Genius

Have Questions About Your BMW?

  Peterson BMW of Boise offers an expert who is trained to demonstrate and help you get familiar with all aspects of your BMW-before, during and after your purchase. Our BMW Genius will provide you with helpful product information and answers to questions for your BMW. Introducing Alex Hernandez: Alex Hernandez is our Peterson BMW […]

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3 Series Interior

Seven Reasons to Buy a BMW 3 Series

For years, if you wanted a premium mid-size luxury sport sedan, you sought the brand with the blue and white roundel. The BMW 3 Series has been the go-to premium sport sedan since its inception back in the late ’70s with the E21-generation. Since then, brands like Mercedes-Benz and Audi have been nipping at BMW’s […]

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BMW i3

End of Summer Sales Event

Now is the time to get your dream BMW. Peterson BMW of Boise is offering 2016 BMW X1 at dealer invoice! If living electric is more your lifestyle you can drive away in a new 2016 BMW i3 for only $289 a month. As always, your BMW purchase or lease comes with the full BMW […]

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Pavel Golovkin The Associated Press

Kristin Armstrong Wins Third Olympic Gold

During the 2016 Rio Olympics, Boise’s Kristin Armstrong, won Olympic gold in the cycling time trial. This win came just one day before her 43rd birthday, which makes her the oldest woman to have won an Olympic gold medal. Wet and windy weather did hold Kristin back, she completed her event with a time of […]

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BMW Motion Tracking and the Olympics

  For the past six years, BMW has been the official mobility partner of the U.S. Olympic Committee. As part of the role, the automaker has created a customized motion tracking system for USA Swimming, treating American swimmers like they’re autonomous cars in chlorine. How? Well, on the road to Rio for the 2016 Olympics, […]

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3 series

BMW Summer Sales Event

Meet the all-electric BMW i3. It’s time to forget everything you once thought about electric cars and imagine a world powered by performance, inspiring design, innovation, and efficiency. This is the world of BMW i. For the month of July Peterson BMW is offering some amazing deals on the i3. New 2016 BMW i3 $3,000 […]

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Idaho Food Truck Coalition

Bringing Eats to the Streets

We have watched food truck popularity rise over the years in the Treasure Valley. The diversity that local food trucks offer range from ethnic to ice cream and anything else that you could possibly want. Each week, the Idaho Food Truck Coalition offers an event where food trucks meet at a local park in Boise and […]

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Test Drive for a Cause

Join us on Tuesday, June 28th from 11am-6pm to find out what makes BMW a true performance champion. Don’t miss out on the one day event, when you’ll have the chance to test drive a BMW 3 Series, 6 Series, X1, or X5 against the competition and find out what puts BMW in a league […]

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BMW X1

BMW Summer Sales Event

The all-new BMW X1 goes far beyond utility, changing everything you know and expect from a Sports Activity Vehicle. It boasts best-in-class performance with a 0–60 time of 6.3 seconds, plus best-in-class headroom and best-in-class cargo space. Add a suite of innovations and handling you would expect from a BMW, and it’s easy to see […]

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