Black Friday Specials

Holiday road trips provide some of the greatest memories we have, especially when it’s in the safety and comfort of a road hugging BMW. It has never been a better time to get into a new BMW than right now. Don’t miss the exciting events we have going on, where you can drive away in […]

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Kris Kringle & Campfire Carols

  Peterson BMW of Boise was  excited to be a part of the Kris Kringle & Campfire Carols Tree Lighting and Santa arrival at the Village at Meridian on Friday, November 18th. We especially liked Santa’s new sleigh. Let’s just say he now prefers an eco-friendly, 309 horsepower plug-in hybrid.     If you missed out […]

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Get Screened

Peterson BMW Honors Breast Cancer Awareness Month

Do you know someone who has been affected by breast cancer? Numbers show you probably do. It is estimated that about 1 in 8 U.S. women will develop invasive breast cancer over the course of her lifetime. With October being Breast Cancer Awareness month, at Peterson BMW of Boise , we thought we’d take the opportunity to […]

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Five Over 5 Series!

Get a new 2016 BMW 5 Series for $500 over invoice For 42 years, the 5 Series Sedan has provided the perfect balance of elegant luxury, classic style, and of course, sporty performance. With the addition of the unique Gran Turismo, both body styles offer intelligent appointments, outstanding comfort, and exceptionally handsome looks perfect for […]

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Boise State Grad Wins Gold

BMW is a proud sponsor of the U.S. Paralympic Teams, this is the sixth year supporting the advancement of Team USA. In support of its global commitment to performance-driven sports, BMW announced plans to design a racing wheelchair for the 2016 U.S. Paralympic Track & Field Team. BMW created an aerodynamically efficient, carbon-fiber racing wheelchairs that […]

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If you haven’t browsed Peterson BMW’s new car inventory lately it is time to take another look. For the month of September we are selling new 2016 BMW 3 Series and 5 Series at INVOICE! Don’t miss out on the chance to own your dream vehicle at a fantastic price. Check out what is currently […]

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Alex BMW Genius

Have Questions About Your BMW?

  Peterson BMW of Boise offers an expert who is trained to demonstrate and help you get familiar with all aspects of your BMW-before, during and after your purchase. Our BMW Genius will provide you with helpful product information and answers to questions for your BMW. Introducing Alex Hernandez: Alex Hernandez is our Peterson BMW […]

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3 Series Interior

Seven Reasons to Buy a BMW 3 Series

For years, if you wanted a premium mid-size luxury sport sedan, you sought the brand with the blue and white roundel. The BMW 3 Series has been the go-to premium sport sedan since its inception back in the late ’70s with the E21-generation. Since then, brands like Mercedes-Benz and Audi have been nipping at BMW’s […]

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BMW i3

End of Summer Sales Event

Now is the time to get your dream BMW. Peterson BMW of Boise is offering 2016 BMW X1 at dealer invoice! If living electric is more your lifestyle you can drive away in a new 2016 BMW i3 for only $289 a month. As always, your BMW purchase or lease comes with the full BMW […]

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Pavel Golovkin The Associated Press

Kristin Armstrong Wins Third Olympic Gold

During the 2016 Rio Olympics, Boise’s Kristin Armstrong, won Olympic gold in the cycling time trial. This win came just one day before her 43rd birthday, which makes her the oldest woman to have won an Olympic gold medal. Wet and windy weather did hold Kristin back, she completed her event with a time of […]

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