bmw I3

Meet the BMW i3

Meet the all-electric BMW i3 at Peterson BMW–#HELLOFUTURE  It’s time to forget everything you once thought about electric cars and imagine a world powered by performance, inspiring design, innovation, and efficiency.   About the i3 The front of the BMW i3 makes the vehicle immediately recognizable as a member of the BMW family. The modern […]

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Summer-Road-Trip

Summer Road Trips

Are you ready to take your BMW out on a road trip this summer? Before that long road trip, we recommend stopping by for an inspection on the following. Cooling System – Your cooling system is less crucial when it is cold outside but becomes increasingly important as the summer months approach. Your BMW car will […]

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bmw-7-series-technologies-9

Driverless Parking

Sneak Peek of 2016 BMW 7 Series Over the years, BMW has spent a lot of time researching driverless parking. BMW says that the 7 series will be the first series produced car to offer this to consumers. Driverless parking will be done by using a newly-developed BMW Display Key. Other driving aid technologies featured […]

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320i xDrive

Happy 40th Anniversary

Over 40 year’s ago Marvin “Mr. P” Peterson signed on the dotted line to bring BMW to Boise. Today, we are one of the fastest growing BMW dealerships in the country and recently just won BMW’s Center of Excellence award for Customer service and satisfaction. So, to celebrate we have some exciting things going on! […]

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The BMW M3 in "Mission: Impossible - Rogue Nation” (03/2015). © 2015 PARAMOUNT PICTURES. ALL RIGHTS RESERVED.

High Speed, High Tech, High Excitement

BMW recently released this statement regarding their involvement in the next Mission Impossible movie: BMW confirmed today its role as exclusive worldwide automotive partner of the next installment of Paramount Pictures’ legendary action film franchise, “Mission: Impossible – Rogue Nation”, in theaters from July 31. This is the second time BMW has “accepted the mission” […]

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2015 bmw x1

April Lease Specials

The BMW X1 SAV is one of our hottest sellers at Peterson BMW. Right now you can lease a new 2015 BMW X1 xDrive 28i for only $319 a month for 36 months. It will get you to that camp spot or concert in style.  $319 a month for 36 months Prices after all incentives […]

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Consumer Satisfaction Award

Consumer Satisfaction Award Winner

Congratulations to Peterson BMW of Boise for being named a 2015 Consumer Satisfaction Award Winner! Unveiled in 2015, the Consumer Satisfaction Awards represent an expansion of our annual recognition program for top car dealerships in the U.S. and Canada. The program is intended to compliment our annual Dealer of the Year Award Program, which recognizes […]

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Peterson BMW Thanks to You

Thanks to you, our BMW store is one of the fastest growing in the U.S.! Thanks to you, we were awarded BMW’s Center of Excellence which given to only the top BMW dealers in the country. Thanks to you, we’re celebrating 45 years in the Treasure Valley, so we are finishing March with amazing offers. […]

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Peterson BMW Honored as Center of Excellence

  Peterson BMW is proud to be one of the 32 BMW dealerships that have earned the 2015 Center of Excellence Award. Dealers who win the Center of Excellence award have distinguished themselves through outstanding performance, vigilant representation of the BMW brand and an unyielding dedication to maintaining a Customer First orientation. This powerful combination […]

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87 Years Ago This Month

We’re always fascinated by our long history. Fortunately for us Marvin Peterson continues to give us history lessons on our beginnings. At 87, he’s the same age as Peterson Motor Company so we are asking him questions all the time. This February marks our 87th anniversary so we thought we’d take a stroll down memory […]

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