BMW X2

The Newest Addition to the BMW X Family

The BMW X2 just took the stage as the newest addition to the BMW X family. On October 25, 2017, BMW announced the first-ever BMW X2, a new breed of car takes on the stage as the newest addition to the BMW X family. The BMW X2 features an unmistakable design with sporty yet urban […]

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BMW and Alexa

Alexa…

BMW has recently announced that starting in mid-2018 Amazon’s voice assistant Alexa will be added to BMW models. There will be microphones embedded into the car and the visual content will be displayed  inside the vehicle.  A smartphone will not be required to benefit from Alexa, all BMW models will come equipped with a built-in […]

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Howl-O-Woof 2017

Halloween Events you Don’t Want to Miss

We can’t believe that Halloween is next week! There is so much to do this time of year in the  Treasure Valley, we wanted to share a few of our favorite Halloween activities. So round up your family and friends and check these out:   Boo at the Zoo Boo at the Zoo is the […]

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2017 540i

Fall Savings

Peterson BMW is giving you the perfect excuse to choose luxurious performance. If you are considering luxury, then consider BMW. We have some exciting offers for you. Lease a new 2017 BMW 320i xDrive Sedan for only $299 a month. The 1975 debut of the BMW 3 Series was more than a revelation – it […]

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BMW X1 Special

Fall Savings

Peterson BMW is giving you the perfect excuse to choose luxurious performance. If you are considering luxury, then consider BMW. We have some exciting offers for you. Offer Details: Lease financing available on new 2017 BMW 530i xDrive Sedan models from participating BMW Centers through BMW Financial Services through October 2, 2017, to eligible, qualified […]

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BMW M

All-New BMW M5 with M xDrive

Excitingly and elegantly shaped. More powerful than ever. The new generation of the BMW M5 is a statement of supreme engineering skill and innovative driving intelligence. For hitherto unimagined dimensions of driving dynamics up to the limits. Full of state-of-the-art technologies that make the everyday business routine safer and more comfortable. The innovative all-wheel drive […]

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BMW future electric

Electric Sports Car of the Future

During the 2017 Frankfurt Motor Show BMW revealed the i Vision Dynamics, a four door electric car. BMW says the i Vision will offer a range of 373 miles and is built to compete with Tesla.  For now, this is just a concept vehicle but BMW is all about the future. BMW is promising 12 […]

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golf tournament

Peterson Golf Tournament

Every year we take a break from work to enjoy a few hours of fun at our Peterson Auto Group golf tournament. All five of the Peterson stores are invited and the result is always a great time. Over the years we have found this to be a great way to build camaraderie as well […]

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Eclipse 2K17

There was a lot of anticipation as the sky dimmed and that last little bit of sunlight faded during our eclipse viewing party on Monday, August 21, 2017. The anxiously awaited eclipse took about 90 minutes to go from coast to coast as it cast a shadow from state to state. It has been reported […]

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BMW Z4

BMW Concept Z4

Freedom on Four Wheels The BMW Group is using the Concours d’Elegance at Pebble Beach to present its exciting new take on a BMW roadster. Dynamic, progressive and an irresistible purveyor of thrills, the BMW Concept Z4 boasts lithe and compact proportions, a dynamic silhouette and an emotionally appealing use of forms. The attention-grabbing design […]

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