BMW Bobsled

Medal Winning Bobsled

The two-man Olympic bobsled event determines winners and losers in 100ths of a second. The USA Bobsled team hadn’t won a medal in the two-man event since 1952 until BMW decided to get involved. BMW has worked closely with the Skeleton and Bobsled team to create a faster, more agile sled to help break the […]

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BMW X1 February 2018

BMW X1–Endless Excitement

It’s compact yet spacious. Refined yet sporty. And the new BMW X1 is the perfect balance of thrills with peace of mind wrapped up in one Sport Activity Vehicle. Whether bounding down a country road or taking on the city streets, the X1 has your back. And right now, is the best time to buy […]

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Snow Sculptures

There’s “Snow” Place Like Home

Celebrate winter at the Winter Carnival in McCall, Idaho that starts this weekend. An event that started in the 1960’s has evolved to an annual tradition bringing more than 60,000 people to McCall each year.  During the carnival enjoy the famous snow sculptures, Torchlight and Mardi Gras Parades, live music, daily events spanning everything from […]

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BMW 3 Drivers

Two Guinness World Records Set

John Schwartz, BMW driving instructor, recently set the record for “Greatest Distance Vehicle Drift” traveling sideways driving an all-new BMW M5. He traveled for a total of 232.5 miles which took eight hours around the skid pad at the BMW Performance Center in Greer, South Carolina. Just to make things more exciting, the car was […]

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BMW Concept X7

The BMW Third Row Crossover

BMW recently announced that the all-new third row BMW X7 was in the preproduction phase at the BMW plant in Spartanburg, South Carolina.  Preproduction is the phase in between prototyping and production, which gives the automaker the chance to make sure there aren’t any issues. Because the vehicle isn’t completely ready it has only been seen with […]

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2017 BMW X3

The Road Home

This time of year we are reminded of family and friends and of course, the road home. The road home means memories and cherished time with loved ones. At Peterson BMW we’d like to invite you to the Road Home Sales Event. This is your chance to make that trip a little more special and […]

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BMW 7 Cares

Giving Back

This year the employees of Peterson Auto Group were challenged to “Fill a Car and be a Star” for the KTVB’s 7 Cares community event. Each of the five stores within the Auto Group were asked to park a vehicle in their showroom and have the employees fill it up with toys, clothes and food. […]

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Steve Jobs BMW Phone

Steve Jobs’ BMW is Going to Auction

  The 2000 BMW Z8 that was once owned by Steve Jobs is heading to auction where Sotherby’s expects it will sell between $300,000 and $400,000 with no reserve. The story is that Larry Ellison, CEO of Oracle, talked Jobs into buying the Z8 back in October of 2000. Even though the car has been […]

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Quiet as a Mouse

Giving “Quiet as a Mouse” During the Holidays

Make this holiday season for giving to those in need. Peterson BMW is joining The Village at Meridian in helping with the Women’s & Children’s Alliance  “Quiet as a Mouse” campaign. We believe in helping those in need during the holidays. To help, visit the Mouse House located in the Concierge lobby (between Kona Grill […]

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Free TV for Toyota

Road Home Sales Event

Want to simplify your holiday shopping this year? At Peterson BMW we are celebrating all month long by giving away a FREE Ultra HD TV with every new vehicle purchase.  No lines or chaos, just great deals and a free 50″ 4K TV. Right now you can save thousands on a new BMW during the […]

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