BMW has recently announced that starting in mid-2018 Amazon’s voice assistant Alexa will be added to BMW models. There will be microphones embedded into the car and the visual content will be displayed inside the vehicle. A smartphone will not be required to benefit from Alexa, all BMW models will come equipped with a built-in SIM card. All of the functions of Alexa used from home will be enjoyed out on the road as well.
“We are excited to work with BMW to bring the Alexa experience to their drivers,” said Ned Curic, Vice President, Alexa Automotive. “Using your voice to enjoy content and interact with Alexa makes a great driving experience even better. We can’t wait for BMW customers to try this out.”