BMW Olympic Partnership

Peterson BMW of Boise is excited that BMW is the official Mobility Partner of the 2012 London Olympic and Paralympic Games.  In late July of this year BMW announced to the United States Olympic Committee an elite team of Olympic and Paralympic hopefuls.  Over the course of the next year these hand chosen athletes will receive financial support as well as access to BMW resources and technologies as they prepare for the games.

“As a company dedicated to performance and efficiency, we believe in and share many of the ideals of the Olympic Movement,” said Dan Creed, Vice President, Marketing, BMW of North America. “We are proud to welcome these extraordinary athletes to the BMW family and look forward to an exciting year of development ahead.”

The BMW Performance Team includes:

  1. Ricky Berens (swimming)
  2. Matt Chrabot (triathlon)
  3.  Bryan Clay (track & field)
  4.  Natalie Coughlin (swimming)
  5.  Janet Evans (swimming)
  6.  April Holmes (Paralympic track & field)
  7.  Jonathan Horton (gymnastics)
  8.  Clay Johnson (sailing)
  9.  Sanya Richards-Ross (track & field)
  10.  Mallory Weggemann (Paralympic swimming).

These members bring a combined total of 12 Olympic Gold Medals, seven Olympic Silver and Seven Olympic Bronze medals.

This past summer BMW  announced the  BMW Drive for Team USA, a national drive program that invites consumers to show their support for Team USA.   Peterson BMW of Boise was one of the dealers who participated in this once in a lifetime event.   For every participant who test drove a vehicle BMW of North America  donated $10.00 to this cause.  At Peterson BMW of Boise we had Morgan Arritola, an Olympic cross country skier,  to our event.

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