Some cars need to break the mold in order to get the audience’s attention. We’re talking about those looking to make a splash or looking to gain an advantage simply by breaking the norm. In the case of the X2, BMW had to get creative as to justify its place in the world using marketing. The fact that the car truly has an identity of its own helps, but most people don’t get to realize that as we often judge a book by its cover.
And looking at an X2 you will surely notice that it really is different compared to the X1 in the looks department, but you might just say that a different design isn’t enough to convince you. Getting behind the wheel for a couple of days will help in this regard but first you need to be curios. That’s where marketing steps in and in the latest campaign, the BMW X2 joins forces with street artist Omen for a new take on the Coupe crossover.
content source: BMW Blog