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BMW Vacation

Buy a New BMW, Get a FREE Vacation

At Peterson BMW we are giving away a trip for two to a place of your choice with EVERY SINGLE NEW BMW PURCHASE. You read that right, if you buy a new BMW, you and loved one are going on a free vacation of your choice! Pick a sandy beach in Hawaii, Europe or Tahiti. […]

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Total Solar Eclipse in Idaho: What you Should Know

On August 21,2017, a natural wonder will take place. There will be an eclipse of the sun, which will turn daytime into night while the sun’s corona still blazes in the sky. The are many Idaho towns that will lie in the eclipses central path. Idaho is said to be an amazing viewing location due […]

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Walk for Wishes

Peterson Auto Group recently formed a team for the local Walk for Wishes event which benefits Make-A-Wish® Idaho . Our team consisted of individuals from all five Peterson Auto Group stores. It could not of been a more perfect evening for the Make-A-Wish® Idaho fundraiser that celebrates more than 1,300 wishes that have already been […]

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Hawaii Winner 2

We Have a Winner!

    To celebrate Peterson’s 89th Anniversary, we decided to giveaway a trip for two to Hawaii. We really just wanted to send two folks to a beach as a reward for withstanding our cruel winter! So, we had sign-ups at each of our five stores during February and March. With around 1,000 entries we […]

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Questival Adventure Race

   Questival Adventure Race photo source: cotopaxi Questival is a 24-hour adventure race that invites you to build friendships, push yourself, experience your surroundings, and have a whole bunch of fun. Your team of 2 to 6 people with do exciting, unpredictable, and downright good things you never thought possible. We guarantee it’ll be like […]

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Silent Auction

We Were Blown Away Recently

The Share Your Heart Ball is Camp Rainbow Gold’s largest fundraiser of the year and takes place every February in Sun Valley, Idaho. Over 400 generous folks attend the one-night event at the Sun Valley Inn that includes dinner and a silent and live auction. This year the Peterson Family and Peterson BMW got involved […]

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Kris Kringle & Campfire Carols

  Peterson BMW of Boise was  excited to be a part of the Kris Kringle & Campfire Carols Tree Lighting and Santa arrival at the Village at Meridian on Friday, November 18th. We especially liked Santa’s new sleigh. Let’s just say he now prefers an eco-friendly, 309 horsepower plug-in hybrid.     If you missed out […]

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Get Screened

Peterson BMW Honors Breast Cancer Awareness Month

Do you know someone who has been affected by breast cancer? Numbers show you probably do. It is estimated that about 1 in 8 U.S. women will develop invasive breast cancer over the course of her lifetime. With October being Breast Cancer Awareness month, at Peterson BMW of Boise , we thought we’d take the opportunity to […]

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Pavel Golovkin The Associated Press

Kristin Armstrong Wins Third Olympic Gold

During the 2016 Rio Olympics, Boise’s Kristin Armstrong, won Olympic gold in the cycling time trial. This win came just one day before her 43rd birthday, which makes her the oldest woman to have won an Olympic gold medal. Wet and windy weather did hold Kristin back, she completed her event with a time of […]

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BMW Motion Tracking and the Olympics

  For the past six years, BMW has been the official mobility partner of the U.S. Olympic Committee. As part of the role, the automaker has created a customized motion tracking system for USA Swimming, treating American swimmers like they’re autonomous cars in chlorine. How? Well, on the road to Rio for the 2016 Olympics, […]

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