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Hawaii Winner 2

We Have a Winner!

    To celebrate Peterson’s 89th Anniversary, we decided to giveaway a trip for two to Hawaii. We really just wanted to send two folks to a beach as a reward for withstanding our cruel winter! So, we had sign-ups at each of our five stores during February and March. With around 1,000 entries we […]

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Quest 3

Questival Adventure Race

   Questival Adventure Race photo source: cotopaxi Questival is a 24-hour adventure race that invites you to build friendships, push yourself, experience your surroundings, and have a whole bunch of fun. Your team of 2 to 6 people with do exciting, unpredictable, and downright good things you never thought possible. We guarantee it’ll be like […]

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Silent Auction

We Were Blown Away Recently

The Share Your Heart Ball is Camp Rainbow Gold’s largest fundraiser of the year and takes place every February in Sun Valley, Idaho. Over 400 generous folks attend the one-night event at the Sun Valley Inn that includes dinner and a silent and live auction. This year the Peterson Family and Peterson BMW got involved […]

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Kris Kringle & Campfire Carols

  Peterson BMW of Boise was  excited to be a part of the Kris Kringle & Campfire Carols Tree Lighting and Santa arrival at the Village at Meridian on Friday, November 18th. We especially liked Santa’s new sleigh. Let’s just say he now prefers an eco-friendly, 309 horsepower plug-in hybrid.     If you missed out […]

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Get Screened

Peterson BMW Honors Breast Cancer Awareness Month

Do you know someone who has been affected by breast cancer? Numbers show you probably do. It is estimated that about 1 in 8 U.S. women will develop invasive breast cancer over the course of her lifetime. With October being Breast Cancer Awareness month, at Peterson BMW of Boise , we thought we’d take the opportunity to […]

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Pavel Golovkin The Associated Press

Kristin Armstrong Wins Third Olympic Gold

During the 2016 Rio Olympics, Boise’s Kristin Armstrong, won Olympic gold in the cycling time trial. This win came just one day before her 43rd birthday, which makes her the oldest woman to have won an Olympic gold medal. Wet and windy weather did hold Kristin back, she completed her event with a time of […]

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BMW Motion Tracking and the Olympics

  For the past six years, BMW has been the official mobility partner of the U.S. Olympic Committee. As part of the role, the automaker has created a customized motion tracking system for USA Swimming, treating American swimmers like they’re autonomous cars in chlorine. How? Well, on the road to Rio for the 2016 Olympics, […]

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Idaho Food Truck Coalition

Bringing Eats to the Streets

We have watched food truck popularity rise over the years in the Treasure Valley. The diversity that local food trucks offer range from ethnic to ice cream and anything else that you could possibly want. Each week, the Idaho Food Truck Coalition offers an event where food trucks meet at a local park in Boise and […]

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Test Drive for a Cause

Join us on Tuesday, June 28th from 11am-6pm to find out what makes BMW a true performance champion. Don’t miss out on the one day event, when you’ll have the chance to test drive a BMW 3 Series, 6 Series, X1, or X5 against the competition and find out what puts BMW in a league […]

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0% For 72 months

Now is the time to get your dream BMW. Peterson BMW of Boise is offering 0% for up to 72 months on select 2015 models. Would you like to test drive in a new BMW? Please visit us today. We are located on the corner of Fairview and Maplegrove in Boise, Idaho. We are here […]

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