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Mission to Drive

Mission Impossible 4: Ghost Protocol Mission to Drive is an advertising campaign launched by BMW North America to showcase the involvement that BMW has in the new upcoming movie:  Mission Impossible- Ghost Protocol.  Here at Peterson BMW of Boise we will have “self destructing” offers from now until January 2 on our current BMW inventory.  […]

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Peterson Motors-One of Idaho’s Top 75 Private Companies

Every year the Idaho Statesman names the 75 top private companies in Idaho.  These companies have been able to ride out the effects of a slow economy by investing in the community to help speed up the recovery.   Peterson Motors is honored to be one of these businesses.  Here at Peterson BMW we have a […]

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Don’t Text and Drive

Peterson BMW of Boise joins BMW of North America in the national  DON’T TXT & DRIVE Campaign.  Early this summer a campaign was launched to raise awareness of the dangers of distracted driving.  Everyone knows the dangers of drinking and driving, what BMW would like drivers to realize is that texting while driving is just […]

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BMW Olympic Partnership

Peterson BMW of Boise is excited that BMW is the official Mobility Partner of the 2012 London Olympic and Paralympic Games.  In late July of this year BMW announced to the United States Olympic Committee an elite team of Olympic and Paralympic hopefuls.  Over the course of the next year these hand chosen athletes will […]

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