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Peterson BMW of Boise Anniversary Sale

Peterson’s 85th Anniversary Sale L.G. Peterson had a fascination for cars. In 1928, his dream of owning his own car business became a reality and he established Peterson Motor Company in the Treasure Valley. His love for the car business was passed down and the company is now operating in it’s 4th generation. L.G. taught […]

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BMW and Toyota in Their New Tech Joint Venture

Last Summer, Toyota and BMW announced a “memorandum of understanding” .  What this means is that the two companies have plans  to join forces on future products and technology development. The two companies announced they will work together in four main areas: Joint development of a fuel cell system “Set up a feasibility study to […]

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85 Gallons of Gas Giveaway – Peterson’s 85th Anniversary

Peterson’s is celebrating 85 great years serving the Treasure Valley. To commemorate our 85th year, we are giving away 85 gallons of gas every weekend in February starting on Feb. 9th. Gas drawings will take place at 4:30pm at Peterson Stampede Dodge on Feb. 9, 16, and 23, 2013. You must enter once per week […]

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BMW’s Military Salute

BMW SALUTES OUR MEMBERS OF THE MILITARY WITH A SPECIAL INCENTIVE Here at Peterson BMW of Boise , we value our military’s commitment to protect our freedom. And now, thanks to our relationship with United Services Automobile Association (USAA), we’re able to show our appreciation with special savings of up to $2,000 for eligible USAA members on […]

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2012 Peterson Year End Sales Event

    It’s Peterson’s Year End Sales Event going on now! For one week only, at any Peterson location, you can get 0% on all used cars. Yep, you read that right, 0% for 24 months, with $0 down and $0 payment for up to 90 days! We also have great incentives on all our […]

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Peterson BMW Black Friday Specials

At PETERSON BMW it’s  BLACK FRIDAY all month long and the savings are huge! Listen  to our Black Friday Specials Below Exclusive Black Friday Specials:   2013 BMW 640 Grand Coupe $4000 + $3500 from BMW= $7500 off MSRP.    2013 535xi $4000 + $2000 from BMW= $6000 off MSRP.    This is Friday and Saturday (November […]

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The 2012 Olympic Games and BMW

The world’s best athletes take center stage in London   In just a matter of days, the world’s greatest athletes will come together to test their skills and abilities against each other.  The  2012 summer games in London (July 27-Aug. 12) will be filled with dramatic victories, record  performances and heart-wrenching defeats.  The Summer Olympic […]

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Independence Day Facts

  The fourth of July is marked as the date when the Founding Fathers first declared their independence from England in 1776.   Peterson BMW of Boise found some fun Independence Day facts: Fourth of July  facts Firework sales are way up and injuries and deaths are way down. Americans now buy 700 percent more fireworks […]

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Peterson BMW of Boise and the Eco Auto Show

The Idaho Green Expo the first ever Eco Auto show.  Here you’ll get to see for yourself the latest hybrid cars, and even cars in a variety of categories that are gas-sippers and not gas-guzzlers.  Peterson Auto Group will be at the Expo hosting the Auto Show, and will be displaying Chevrolet’s, Toyota’s, Lexus and BMW’s. […]

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All-New BMW 3 Series Contest

The excitement of the new BMW 3 series is  mounting and  BMW has unveiled a new advertising campaign.  In combination with the new multifaceted advertising campaign BMW of North America is looking for humorous digital shorts.  Are you interested in a brand new 2012 3 Series?  One lucky winner could win exactly this.  The contest […]

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