The M2 is the newest addition to the M lineup. The BMW M2 has four decades of high performance in its DNA. To go hand in hand with the launch of the BMW M2, BMW produced a digital campaign with supermodel Gigi Hadid. The film which was exclusively released on YouTube and Facebook back in April, invites viewers to play a “shell game”. It begins with Gigi climbs into one of three parked BMW M2’s. It is then up to the viewer to track Gigi and her BMW M2 Coupe. Take a look!
For more information visit www.eyesongigi.com .
photo source: BMW USA
content source: BMW Blog