Do you need something to keep the kids entertained during Spring Break? There are some great local camps and activities to help keep your child engaged while learning something new and making new friends. Adventure! Imagination! Exploration! Here is a fun week- long camp for kids put on by the Meridian Parks and Recreation. […]
L.G. Peterson had a fascination for cars. As an ambulance driver and mechanic during WW1 he saw the motorized automobile make its way into the military and the American lifestyle. In 1928, his dream of owning his own car business became a reality and he established Peterson Motor Company in the Treasure Valley. His love for the car […]
The two-man Olympic bobsled event determines winners and losers in 100ths of a second. The USA Bobsled team hadn’t won a medal in the two-man event since 1952 until BMW decided to get involved. BMW has worked closely with the Skeleton and Bobsled team to create a faster, more agile sled to help break the […]
It’s compact yet spacious. Refined yet sporty. And the new BMW X1 is the perfect balance of thrills with peace of mind wrapped up in one Sport Activity Vehicle. Whether bounding down a country road or taking on the city streets, the X1 has your back. And right now, is the best time to buy […]
Celebrate winter at the Winter Carnival in McCall, Idaho that starts this weekend. An event that started in the 1960’s has evolved to an annual tradition bringing more than 60,000 people to McCall each year. During the carnival enjoy the famous snow sculptures, Torchlight and Mardi Gras Parades, live music, daily events spanning everything from […]
John Schwartz, BMW driving instructor, recently set the record for “Greatest Distance Vehicle Drift” traveling sideways driving an all-new BMW M5. He traveled for a total of 232.5 miles which took eight hours around the skid pad at the BMW Performance Center in Greer, South Carolina. Just to make things more exciting, the car was […]
BMW recently announced that the all-new third row BMW X7 was in the preproduction phase at the BMW plant in Spartanburg, South Carolina. Preproduction is the phase in between prototyping and production, which gives the automaker the chance to make sure there aren’t any issues. Because the vehicle isn’t completely ready it has only been seen with […]
This time of year we are reminded of family and friends and of course, the road home. The road home means memories and cherished time with loved ones. At Peterson BMW we’d like to invite you to the Road Home Sales Event. This is your chance to make that trip a little more special and […]
This year the employees of Peterson Auto Group were challenged to “Fill a Car and be a Star” for the KTVB’s 7 Cares community event. Each of the five stores within the Auto Group were asked to park a vehicle in their showroom and have the employees fill it up with toys, clothes and food. […]
The 2000 BMW Z8 that was once owned by Steve Jobs is heading to auction where Sotherby’s expects it will sell between $300,000 and $400,000 with no reserve. The story is that Larry Ellison, CEO of Oracle, talked Jobs into buying the Z8 back in October of 2000. Even though the car has been […]
