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Summer Event Guide

Whether you are new to the Boise area or just tired of doing the same old thing, finding something new to do can be tough. Thanks to the KTVB Event Guide it can help make finding something to do easier. The KTVB Event Guide lists events, for all ages and interests,  held all over the Treasure Valley […]

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BMW X2

BMW X and Street Artist Omen

Some cars need to break the mold in order to get the audience’s attention. We’re talking about those looking to make a splash or looking to gain an advantage simply by breaking the norm. In the case of the X2, BMW had to get creative as to justify its place in the world using marketing. […]

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3 Series

Summer On

Up to $3,000 Credit Offer   Offer Details: The up to $3,000 Credit is applied against MSRP of final purchase, not tax, title, destination, or handling charges. Must take delivery by July 2, 2018. Up to $3,000 off of new 2018 BMW 3 Series where available, up to $3,000 lease credit toward capitalized cost reduction OR […]

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The X2, Defending its Place in the BMW Line-Up

When enthusiasts first saw the BMW X2, there was a collective “ugh”. Not from all BMW fans, just the purists. Many of which felt that the X2 was just an X1 in a smaller wrapper to sell even more cars to the crossover-loving public. However, we’ve driven the new X2, and so have many other […]

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BIG Savings at Peterson BMW

Save up to $15,000 off remaining BMW Certified Pre-Owned Vehicles. A Certified Pre-Owned BMW comes with more than just the thrill of owning The Ultimate Driving Machine®. It comes with the peace of mind of having a comprehensive unlimited mileage warranty for one year, and the confidence of knowing that you didn’t sacrifice performance for price. Legendary […]

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BMW 3 Garretts

The Three Garretts

According to Howmanyofme.com there are only 47,413 Garrett’s in the U.S. and statically it’s the 838th most popular name. To compare, there are 310,634 Mike’s in the U.S. and Mike is the 223rd most popular name.   It’s quite possible that Peterson BMW houses more Garrett’s per capita than any other work place in Boise. Out […]

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BMW

Have you Seen This BMW Around Town?

This is Ray Seller and his 1957 BMW Isetta. It is rare to see a car like this in the United States, let alone Idaho! Ray says that whenever he goes somewhere people love to look at his car.  This “bubble car” runs on a 300 cc, 1 cylinder engine and gets 40 miles per […]

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BMW 8 Series

Featured BMW Vehicles: i4, x7 and 8 Series

BMW i4 BMW has now confirmed that a production version of the i4 EV will arrive by 2020 and that it will have Tesla-beating range. As reported by Auto Express, BMW CEO Harald Kruger says that brand’s fully electric eDrive line-up, which includes the i4, will be able to do 550-700 kilometres (340-435 miles) on a single […]

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Spring Break Camp

Spring Break 2K18

Do you need something to keep the kids entertained during Spring Break? There are some great local camps and activities to help keep your child engaged while learning something new and making new friends.   Adventure! Imagination! Exploration! Here is a  fun week- long camp for kids put on by the Meridian Parks and Recreation. […]

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90th Anniversary

L.G. Peterson had a fascination for cars. As an ambulance  driver and mechanic during WW1 he saw the motorized automobile make its way into the military and the American lifestyle. In 1928, his dream of owning his own car business became a reality and he established Peterson Motor Company in the Treasure Valley. His love for the car […]

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