Tag Archives | Peterson BMW

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Eyes on Gigi

The M2 is the newest addition to the M lineup. The BMW M2 has four decades of high performance in its DNA.  To go hand in hand with the launch of the BMW M2, BMW produced a digital campaign with supermodel Gigi Hadid. The film which was exclusively released on YouTube and Facebook back in April, […]

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Specials at Peterson BMW of Boise – May 2013

It’s easier than ever to travel in style and luxury. You’ll enjoy being behind the wheel of the innovative, stylish, luxurious or powerful BMW. For more details, see your Boise, Idaho BMW dealer. Contact Peterson BMW of Boise for lease or finance program qualifications. We are continually creating sales specials for our guests. To learn […]

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BMW College Grad Program

  You’ve studied hard and college is finally behind you.  Peterson BMW of Boise would love to help you drive away with a BMW.   The College Graduate Program offers valuable incentives for graduates.  BMW Financial Services offers a wide range of financing plans to fit every driver’s needs. After years of hard work, college grads […]

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2012 BMW 1 Series

 The 2012 BMW 1 Series : The starting point for the ultimate driving experience. Peterson BMW of Boise first introduced  the  entry-level 1 Series in 2002.   While BMW has certainly never lost sight of its “Ultimate Driving Machine” mission statement, it’s the 1 Series that most closely reflects the company’s roots. Whether you prefer a […]

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The 2013 M5

Peterson BMW of Boise loves the rumble emanating from a twin-pipe exhaust system comes from the latest iteration of the vehicle that founded the super-sedan segment almost 30 years ago— the all-new 2013 BMW M5. As hard as it may seem  such high praise merely touches the surface, as the new M flagship also delivers […]

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